Go-To Market Plan

Energy Strategy

Client Challenge:
Following a PMI, the leadership team of an Energy business wanted to know how to grow a newly acquired risk assessment business.

Fenrix Approach:
Mapped geographic opportunities for new power plant build, lifecycle extension and customer needs based segmentation for positioning.

Results:

  • Developed a go to market plan
  • Prioritized client segments
  • Organizational priorities
  • Growth/action plan for doubling the business in 5 years

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